Martin Kornberger Books

Brand society
Brand society

By Martin Kornberger

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"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explai...

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Brand society
Brand society

By Martin Kornberger

Average: 0.00, 0 Ratings

"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explai...

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Strategy
Strategy

By Stewart Clegg

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Strategy
Strategy

By Stewart Clegg

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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