Martin Trapp Books
Automotive Buzz, Squeak And Rattle: Mechanisms, Analysis, Evaluation And Prevention
By Fang Chen, Martin Trapp, Frank Chen
Buzz, squeak, and rattle (BSR) is the automotive industry term for the audible engineering challenges faced by all vehicle and component engineers. Minimizing BSR is of paramount importance when de...
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Realizing Business Model Innovation
By Martin Trapp
Today’s profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new...
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