Mary K. Klaurens Books

The Economics of Marketing
The Economics of Marketing

By Mary K. Klaurens

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A text-workbook for marketing students. Includes information on economics, profit, productivity and costs, supply and demand, consumer behavior, and retailing.

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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