Mats Lindgren Books

21st century management
21st century management

By Mats Lindgren

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This title explores the changing business landscape of the 21st century and what it means for organizations. It presents a new model for how to think about and handle the complex world of business...

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Scenario Planning: The Link Between Future and Strategy
Scenario Planning: The Link Between Future and Strategy

By Hans Bandhold, Mats Lindgren

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"Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The author...

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MeWe generation
MeWe generation

By Mats Lindgren

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21st Century Management
21st Century Management

By M. Lindgren

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Scenario Planning
Scenario Planning

By H. Bandhold, M. Lindgren

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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