Matthew S. Eastin Books
Handbook of research on digital media and advertising
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and estab...
Read MoreHandbook of research on digital media and advertising
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and estab...
Read More