Matthew S. Eastin Books

Handbook of research on digital media and advertising
Handbook of research on digital media and advertising

By Matthew S. Eastin

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"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and estab...

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Handbook of research on digital media and advertising
Handbook of research on digital media and advertising

By Matthew S. Eastin

Average: 0.00, 0 Ratings

"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and estab...

Read More

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