MCDANIEL Books

The Future of Business
The Future of Business

By MCDANIEL, GITMAN

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CME MTKG STD CD INFOTRAC
CME MTKG STD CD INFOTRAC

By MCDANIEL

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SG Grademaker Marketing 8e
SG Grademaker Marketing 8e

By MCDANIEL, HAIR, LAMB

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CME MRKT STD CD INFOTRAC
CME MRKT STD CD INFOTRAC

By MCDANIEL

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CME MRKT RESEARCH IMPACT
CME MRKT RESEARCH IMPACT

By MCDANIEL

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Prod Supp Website Mrkt
Prod Supp Website Mrkt

By MCDANIEL, HAIR, LAMB

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Cme, Marketing Xtra! Info
Cme, Marketing Xtra! Info

By MCDANIEL, HAIR, LAMB

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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