McQueen, Michael Books

Winning The Battle For Relevance
Winning The Battle For Relevance

By Michael McQueen, McQueen, Michael

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We are living in a time of upheaval. Once-lucrative revenue models are under siege. Market structures and distribution channels that have been stable for decades are crumbling before our eyes. The...

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The 'New' Rules Of Engagement: A Guide To Understanding & Connecting With Generation Y
The 'New' Rules Of Engagement: A Guide To Understanding & Connecting With Generation Y

By Michael McQueen, McQueen, Michael

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"To some, they are the tech-savvy, well educated and ambitious youngsters poised to take on and change the world. Others, however, describe a disloyal, disrespectful and demanding generation who ha...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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