McQueen, Michael Books
Winning The Battle For Relevance
By Michael McQueen, McQueen, Michael
We are living in a time of upheaval. Once-lucrative revenue models are under siege. Market structures and distribution channels that have been stable for decades are crumbling before our eyes. The...
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The 'New' Rules Of Engagement: A Guide To Understanding & Connecting With Generation Y
By Michael McQueen, McQueen, Michael
"To some, they are the tech-savvy, well educated and ambitious youngsters poised to take on and change the world. Others, however, describe a disloyal, disrespectful and demanding generation who ha...
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