Michael A. Cusumano Books

Microsoft Secrets
Microsoft Secrets

By Michael A. Cusumano

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Microsoft secrets
Microsoft secrets

By Michael A. Cusumano

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MICROSOFT SECRETS: How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People
MICROSOFT SECRETS: How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People

By Michael A. Cusumano

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Today, Microsoft commands the high ground of the information superhighway by owning the operating systems and basic applications programs that run on the world's 170 million computers. Beyond the u...

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Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World
Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World

By Michael A. Cusumano

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Business news tends to focus on the travails of a handful of giants: Apple's iPad, the Toyota recall, the controversy over Google's book-digitization program. Whatever the day's headlines, though,...

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Small lot Production
Small lot Production

By Michael A. Cusumano

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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