Michael Beverland Books

Why Women Shop
Brand Management
Brand Management

By Michael Beverland

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Building Brand Authenticity
Building Brand Authenticity: 7 Habits of Iconic Brands
Building Brand Authenticity: 7 Habits of Iconic Brands

By Michael Beverland

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"The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. This book proposes to do so. Based on exten...

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Cultural Heritage
Branding in Industrial Markets. Journal of Business and Industrial Marketing Volume 22 Issue 6
Building Brand Authenticity
Cultural Heritage
Cultural Heritage
Cultural Heritage

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