Michael E. Raynor Books

The Strategy Paradox
The Strategy Paradox

By Michael E. Raynor

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The innovator s manifesto
The innovator s manifesto

By Michael E. Raynor

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Argues that disruption theory, the belief that great breakthroughs are the fringe technologies that redefine their categories, is the only method for accurately predicting a company or product's su...

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The innovator s solution
The innovator s solution

By Clayton M. Christensen, Michael E. Raynor

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"In his worldwide bestseller The Innovator's Dilemma, Christensen explained how industry leaders get blindsided by disruptive innovations precisely because they focus too closely on their most prof...

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The three rules
The three rules

By Michael E. Raynor

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Every industry has had outliers that deliver superior performance over the long run, despite facing the same constraints as competitors. Drawing on Deloitte's insights of almost 25,000 companies sp...

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Three Rules
Three Rules

By Mumtaz Ahmed, Michael E. Raynor

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Three Rules
Three Rules

By Mumtaz Ahmed, Michael E. Raynor

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Three Rules
Three Rules

By Mumtaz Ahmed, Michael E. Raynor

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The Strategy Paradox: Why committing to success leads to failure (and what to do about it)
The Strategy Paradox: Why committing to success leads to failure (and what to do about it)

By Michael E. Raynor

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A compelling vision. Bold leadership. Decisive action. Unfortunately, these prerequisites of success are almost always the ingredients of failure, too. In fact, most managers seeking to maximiz...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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