Michael Gibbert Books

Strategic Management in the Knowledge Economy: New Approaches and Business Applications
Strategic Management in the Knowledge Economy: New Approaches and Business Applications

By Marius Leibold, Michael Gibbert, Gilbert J Probst

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"Due to the dramatic shifts in the knowledge economy, this book provides a significant departure from traditional strategic management concepts and practice. Designed for both advanced students and...

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Strategic networks
Strategic networks

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Strategy making in a crisis
Strategy making in a crisis

By Michael Gibbert

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"Which strategy making approach works best in a crisis? In current literature, the recommendations oscillate between prediction, control, and practice, but this unique book focuses specifically on...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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