Michael Jay Polonsky Books

Designing and Managing a Research Project
Designing and Managing a Research Project

By Michael J. Polonsky, David Scott Waller, Michael Jay Polonsky

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"This book presents a step-by-step guide for undertaking research projects that is multidisciplinary in focus and student-friendly in style. It could be used as either a core text or a supplementar...

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Greener Marketing
Greener Marketing

By Martin Charter

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Environmental Marketing
Environmental Marketing
Greener Marketing
Greener Marketing
Designing and Managing a Research Project
Greener Marketing
Greener Marketing

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