Michael L. Ray Books

Advertising and Communication Management
Creativity in Business
Creativity in Business
Creativity in Business

By Michael L. Ray

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This exploration of innovative thinking in companies of all kinds "shows us how creativity in business can enrich us, and those who work with us." -- Spencer Johnson, co-author, The One Minute Manager

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Communicating with consumers
Communicating with consumers

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The New paradigm in business
The New paradigm in business

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The Highest Goal
The Highest Goal
The Highest Goal

By Michael Ray

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Through twenty-five years of teaching Stanford University’s famed Personal Creativity in Business course, Michael Ray discovered that people who move beyond ordinary success and achievement h...

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The New Entrepreneurs
The New Entrepreneurs

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Measurement readings for marketing research
Advertising Effectiveness in a Crowded Television Environment Working Paper Report No 78 113

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