Michael L. Ray Books

Advertising and Communication Management
Creativity in Business
Creativity in Business
Creativity in Business

By Michael L. Ray

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This exploration of innovative thinking in companies of all kinds "shows us how creativity in business can enrich us, and those who work with us." -- Spencer Johnson, co-author, The One Minute Manager

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Recruitment advertising
The Highest Goal
Advertising Effectiveness in a Crowded Television Environment Working Paper Report No 78 113

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