Michael M. Roe Books

Marketing Professional Services: Winning New Business In The Professional Services Sector

By Chartered Institute Of Marketing, Michael Roe, Michael M. Roe

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Marketing Professional Services is a uniquely focused, incisive and practical introduction to new business planning, marketing and selling skills for those in the professional services sector. It i...

Market Research In Action

By Michael Roe, Michael M. Roe

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Presents an examination of various marketing research techniques using a running case study based on a real product. To demonstrate other marketing research techniques, the author has added additio...

Marketing Professional Services

By Michael Roe

Average: 0.00, 0 Ratings

Marketing Professional Services

By Michael Roe

Average: 0.00, 0 Ratings

Marketing Professional Services

By Michael Roe

Average: 0.00, 0 Ratings

Marketing Professional Services

By Michael Roe

Average: 0.00, 0 Ratings

Marketing Professional Services

By Michael Roe

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Tall Tales from Afar

By Michael M. Roe

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.