Michael Moe Books

Finding the Next Starbucks
Finding the Next Starbucks

By Michael Moe

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Finding the Next Starbucks
Finding the Next Starbucks

By Michael Moe

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Michael Moe was one of the first research analysts to identify Starbucks as a huge opportunity following its IPO in 1992. And for more than fifteen years, he has made great calls on many other stoc...

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2020 Vision
2020 Vision

By Michael Moe

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2020 Vision
2020 Vision

By Michael Moe

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2020 Vision
2020 Vision

By Michael Moe

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Finding the Next Starbucks
Finding the Next Starbucks

By Michael Moe

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Finding the Next Starbucks
Finding the Next Starbucks

By Michael Moe

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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