Michael R. Czinkota Books

Bundle: International Marketing (with InfoTrac(R)), 9th WebTutor? ToolBox on Blackboard(R) Printed Access Card
Bundle: International Marketing (with InfoTrac(R)), 9th WebTutor? ToolBox on Blackboard(R) Printed Access Card

By Ilkka A. Ronkainen, Michael R. Czinkota

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INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronti...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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