Michael Saren Books

Marketing Graffiti
Marketing Graffiti

By Michael Saren

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Critical marketing
Critical marketing

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Rethinking Marketing
Rethinking Marketing

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Rethinking Marketing
Rethinking Marketing

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Marketing
Marketing

By Nick Ellis

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Marketing
Marketing

By Nick Ellis

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Marketing theory
Marketing theory

By Michael John Baker

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Marketing Graffiti
Marketing Graffiti

By Michael Saren

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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