Michel Wedel Books

Building Models for Marketing Decisions INTERNATIONAL SERIES IN QUANTITATIVE MARKETING Volume 9 International Series in Quantitative Marketing

By Michel Wedel, Peter S.H. Leeflang, Dick R. Wittink, Philippe A. Naert

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Market Segmentation

By Michel Wedel, Wagner A. Kamakura

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Recent technological developments, yielding a growing volume of information and a more detailed accounting of consumers' actual behavior, present new challenges and opportunities for market segment...

Market Segmentation

By Michel Wedel, Wagner A. Kamakura

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"This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of...

Agricultural marketing and consumer behavior in a changing world

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Visual Marketing

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Building Models for Marketing Decisions

By Michel Wedel, Peter S.H. Leeflang, Dick R. Wittink

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Market Segmentation

By Michel Wedel, Wagner A.Kamakura

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Visual Marketing

By Michel Wedel, Rik Pieters

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Visual Marketing

By Michel Wedel, Rik Pieters

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Visual Marketing

By Michel Wedel, Rik Pieters

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.