Michelle Baddeley Books

Behavioural Economics: A Very Short Introduction
Behavioural Economics: A Very Short Introduction

By Michelle Baddeley

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Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfis...

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Copycats and Contrarians: Why We Follow Others... and When We Don't
Copycats and Contrarians: Why We Follow Others... and When We Don't

By Michelle Baddeley

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A multidisciplinary exploration of our human inclination to herd and why our instinct to copy others can be dangerous in today's interlinked world Rioting teenagers, tumbling stock markets, and the...

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What Global Economic Crisis
What Global Economic Crisis

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Investment
Investment

By Michelle Baddeley

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Investment
Investment

By Michelle Baddeley, M. C. BADDELEY

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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