Mike Grigsby Books

Marketing Analytics: A Practical Guide To Real Marketing Science

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"Mike Grigsby provides business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing challenges, such as pulling a targeted list, s...

Advanced Customer Analytics: Targeting, Valuing, Segmenting And Loyalty Techniques

By Mike Grigsby

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**__Advanced Customer Analytics__** provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, r...

Marketing analytics

By Mike Grigsby

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Understand how to apply marketing science techniques fearlessly, to improve consumer insights and compete more effectively in the marketplace.

Wszystko o czym marzysz

By Mike Grigsby

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Marketing Analytics

By Mike Grigsby

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Advanced Customer Analytics

By Mike Grigsby

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Marketing Analytics

By Mike Grigsby

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Marketing Analytics

By Mike Grigsby

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Marketing Analytics

By Mike Grigsby

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Marketing Analytics

By Mike Grigsby

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.