Mike Grigsby Books

Marketing analytics
Marketing analytics

By Mike Grigsby

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"Mike Grigsby provides business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing challenges, such as pulling a targeted list, s...

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Advanced Customer Analytics
Advanced Customer Analytics

By Mike Grigsby

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Marketing analytics
Marketing analytics

By Mike Grigsby

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Understand how to apply marketing science techniques fearlessly, to improve consumer insights and compete more effectively in the marketplace.

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Wszystko o czym marzysz
Wszystko o czym marzysz

By Mike Grigsby

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Marketing Analytics
Marketing Analytics

By Mike Grigsby

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Advanced Customer Analytics
Advanced Customer Analytics

By Mike Grigsby

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Marketing Analytics
Marketing Analytics

By Mike Grigsby

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Marketing Analytics
Marketing Analytics

By Mike Grigsby

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Marketing Analytics
Marketing Analytics

By Mike Grigsby

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Marketing Analytics
Marketing Analytics

By Mike Grigsby

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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