Mike Maloney Books

Third World Princess
Third World Princess

By Mike Maloney

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Loose Cannons
Loose Cannons

By Mike Maloney

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Creating Brand Loyalty
Creating Brand Loyalty

By Mike Maloney, Richard D. Czerniawski, Michael W. Maloney

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"Creating Brand Loyalty empowers marketing managers with the keys to power positioning and really great advertising. Through its insider insights, practical tools, and real world examples, marketin...

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Flash Splash Crash
Flash Splash Crash

By Mike Maloney, William Hall

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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