Mike Schultz Books

Rainmaking conversations
Rainmaking conversations

By Mike Schultz

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"Master the conversations that can make or break everything in complex sales Every conversation presents opportunity to find new opportunities, win new customers, and increase sales. Rainmaking Con...

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International business
International business

By Mike Schultz

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International business
International business

By Mike Schultz

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The store
The store

By Mike Schultz

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Insight selling
Insight selling

By Mike Schultz

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"Based on a study of winners of 700 noteworthy, B-to-B sales. Shows how to win the sale and what to do differently than the sellers who come in second place. Outlines a comprehensive, three-level s...

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Professional services marketing
Professional services marketing

By Mike Schultz

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"Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers...

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Not Today
Not Today

By Erica Schultz, Mike Schultz

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Ikna Eden Satis Sozcukleri
Ikna Eden Satis Sozcukleri

By Johne Doerr

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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