Mike Worsam Books

Effective Management For Marketing (Marketing Series: Student)
Effective Management For Marketing (Marketing Series: Student)

By Angela Hatton, Mike Worsam, Mike Worsam, Angela Hatton

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Since 1994 there have been a number of changes to the Certificate in Marketing (CIM) examinations. This workbook is one of a series designed to help the student with the underpinning knowledge need...

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Marketing operations
Marketing operations

By Mike Worsam

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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