Milton Kotler Books

Neighborhood Government
Neighborhood Government

By Terry L. Cooper

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Neighborhood government
Neighborhood government

By Milton Kotler

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Winning global markets
Winning global markets

By Philip Kotler

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"A new marketing paradigm focuses on the concentrated economic power of 600 global cities.City-Centered Marketing: Targeting the World's Top Cities, As Nations Decline is a compelling practical ana...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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