Milton Lodge Books

Political judgment
Political judgment

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How are impressions about political candidates organized in memory? What is the nature of political group stereotypes? How do citizens make voting decisions? How do citizens formulate opinions abou...

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Magnitude Scaling
Magnitude Scaling

By Milton Lodge

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The rationalizing voter
The rationalizing voter

By Milton Lodge

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"Political behavior is the result of innumerable unnoticed forces and conscious deliberation is often a rationalization of automatically triggered feelings and thoughts. Citizens are very sensitive...

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The rationalizing voter
The rationalizing voter

By Milton Lodge

Average: 0.00, 0 Ratings

"Political behavior is the result of innumerable unnoticed forces and conscious deliberation is often a rationalization of automatically triggered feelings and thoughts. Citizens are very sensitive...

Read More

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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