Mohammad Fateh Ali Khan Panni Books
Customer-centric marketing strategies
By Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni
"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financia...
Read MoreCustomer-centric marketing strategies
By Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni
"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financia...
Read MoreHandbook of research on consumerism in business and marketing
By Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni
"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze a...
Read MoreHandbook of research on consumerism in business and marketing
By Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni
"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze a...
Read More