Mohammad Fateh Ali Khan Panni Books

Customer-centric marketing strategies
Customer-centric marketing strategies

By Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni

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"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financia...

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Customer-centric marketing strategies
Customer-centric marketing strategies

By Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni

Average: 0.00, 0 Ratings

"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financia...

Read More
Handbook of research on consumerism in business and marketing
Handbook of research on consumerism in business and marketing

By Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni

Average: 0.00, 0 Ratings

"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze a...

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Handbook of research on consumerism in business and marketing
Handbook of research on consumerism in business and marketing

By Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni

Average: 0.00, 0 Ratings

"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze a...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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