Mohanbir Sawhney Books

Strategic Marketing Cases
Strategic Marketing Cases

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Fewer, Bigger, Bolder
Fewer, Bigger, Bolder

By Sanjay Khosla Mohanbir Sawhney

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“When it comes to growing revenues, not all dollars are equal.”In company after company that Sanjay Khosla and Mohanbir Sawhney worked for or researched, they saw businesses taking on m...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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