Nargundkar Books
Managing Customer Relationship In Service Industries
By Panda, Rajendra, Rajendra Nargundkar, Tapan K. Panda, Tapan K., Nargundkar
The Domain Of Marketing Is Challenged Like Never Before After The Emergence Of The Concept Called Customer Relationship Management. This Whole Idea Of Extending A Relationship Purely From Trade And...
Read More
Marketing Research Text And Cases 3rd Edition
By Rajendra Nargundkar, Nargundkar
The book is written in application oriented manner and the use of case studies with SPSS component enhances the worth of this work not only for the MBA students, but also for marketing research pra...
Read More