Nargundkar Books

Managing Customer Relationship In Service Industries
Managing Customer Relationship In Service Industries

By Panda, Rajendra, Rajendra Nargundkar, Tapan K. Panda, Tapan K., Nargundkar

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The Domain Of Marketing Is Challenged Like Never Before After The Emergence Of The Concept Called Customer Relationship Management. This Whole Idea Of Extending A Relationship Purely From Trade And...

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Marketing Research Text And Cases 3rd Edition
Marketing Research Text And Cases 3rd Edition

By Rajendra Nargundkar, Nargundkar

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The book is written in application oriented manner and the use of case studies with SPSS component enhances the worth of this work not only for the MBA students, but also for marketing research pra...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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