Neil Towers Books

Marketing fundamentals

Average: 0.00, 0 Ratings

For the Chartered Institute of Marketing qualification. These kits are packed with exam standard questions and model answers, and designed for developing effective exam technique.

CIM, for exams in December 2007 and June 2008

By Chartered Institute Of Marketing

Average: 0.00, 0 Ratings

CIM Certificate Paper 4 Marketing Fundamentals

Average: 0.00, 0 Ratings

Special Issue on Retailing Operations and Supply Chain Management in the Luxury Sector

By Alessandro Brun, John Fernie, Neil Towers

Average: 0.00, 0 Ratings

The Marketing Planning Process

Average: 0.00, 0 Ratings

How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.