Noel Capon Books

The Marketing of Financial Services: A Book of Cases
The Asian Marketing Casebook
The Asian Marketing Casebook

By Noel Capon

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Marketing Management in the 21st Century
Marketing Management in the 21st Century

By James M. Hulbert, Noel Capon

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"This book emphasizes the role of marketing in creating value for customers because customer value in turn leads to the creation of value for other firm stakeholders including stock-holders and emp...

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Corporate Strategic Planning
Corporate Strategic Planning

By Noel Capon

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The Marketing Mavens
The Marketing Mavens

By Noel Capon

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Managing Global Accounts
Marketing Management
Total Integrated Marketing
Key Account Management and Planning
Total Integrated Marketing

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