Ori Brafman Books

Sway
Sway

By Rom Brafman, Ori Brafman

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A journey into the hidden psychological influences that derail our decision-making. Why is it so difficult to end a doomed relationship? Why do we listen to advice just because it came from someone...

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Click
Click

By Ori Brafman

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You know the feeling. You meet someone new—at a party or at work—and you just hit it off. There is an instant sense of camaraderie. In a word, you “click.” From the bestselling authors of Sway, Cli...

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The Starfish and the Spider
The Starfish and the Spider

By Ori Brafman, Rod A. Beckstrom

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If you cut off a spider's head, it dies; if you cut off a starfish's leg it grows a new one, and that leg can grow into an entirely new starfish. Traditional top-down organizations are like spiders...

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Sway
Sway

By John Apicella, Rom Brafman, Ori Brafman

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Yao bai
Yao bai

By Ori Brafman

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De magie van de klik
De magie van de klik

By Ori Brafman

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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