Ori Brafman Books
Sway: The Irresistible Pull Of Irrational Behavior
By Ori Brafman, Rom Brafman, Ori Brafman, Rom Brafman
A little house on the Tel Aviv prairie; Asbestos and open-heart surgery; Ignoring the O-ring; Diagnosing the wrong patient; Where psychology and business collide -- Anatomy of an accident: Taking o...
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Click
By Ori Brafman
You know the feeling. You meet someone new—at a party or at work—and you just hit it off. There is an instant sense of camaraderie. In a word, you “click.” From the bestselling authors of Sway, Cli...
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The Starfish and the Spider
By Ori Brafman, Rod A. Beckstrom
If you cut off a spider's head, it dies; if you cut off a starfish's leg it grows a new one, and that leg can grow into an entirely new starfish. Traditional top-down organizations are like spiders...
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