ORVILLE C. WALKER Books

Packaged with a case book ("Strategic Marketing Management Cases", by Cravens ) or with a custom published case book. This title covers the concepts and theories of creating and implementing a mark...

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By Jean-Claude Larreche, Harper W. Boyd, ORVILLE C. WALKER, Orville C. Walker, John Mullins, Harper W Boyd Jr., Jr. Harper W Boyd, Jr., Harper W Boyd, Orville C. Walker, John Mullins, Jean-Claude Larreche, Harper-W-Boyd-Orville-C-Walker-John-Mullins-Jean-Claude-Larreche

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"Marketing Management: A Strategic Decision-Making Approach 6th Edition" concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on...

Marketing Strategy: A Decision-Focused Approach

By Jr., Harper Boyd, Jean-Claude Larreche, ORVILLE C. WALKER, Orville C. Walker, John Mullins, Harper W Boyd Jr., Jr. Harper W Boyd, Orville C. Walker, John Mullins, Jr., Harper W Boyd, Harper W. Boyd, Jean-Claude Larreche, Orville C., Jr. Walker, Harper W., Jr. Boyd

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.