Paco Underhill Books

How We Eat
How We Eat

By Paco Underhill

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Neden Satin Aliriz
Neden Satin Aliriz

By Paco Underhill

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How We Eat
How We Eat

By Paco Underhill

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The Science of Shopping
The Science of Shopping

By Paco Underhill

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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