Paco Underhill Books

Why we buy
Why we buy

By Paco Underhill

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The science, mechanics, demographics, and dynamaics of shopping.

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Why We Buy
Why We Buy

By Paco Underhill

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Why We Buy
Why We Buy

By Paco Underhill

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Call of the Mall
Call of the Mall

By Paco Underhill

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Call of the Mall
Call of the Mall

By Paco Underhill

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Why We Buy
Why We Buy

By Paco Underhill

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Call of the Mall
Call of the Mall

By Paco Underhill

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What women want
What women want

By Paco Underhill

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Why We Buy
Why We Buy

By Paco Underhill

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Why We Buy
Why We Buy

By Mike Chamberlain, Paco Underhill

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Related Articles from our Blog

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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