Patrick Hehn Books

Marketing: Einführung In Theorie Und Praxis
Marketing
Marketing
Marketing
Marketing

By Andreas Scharf, Bernd Schubert, Patrick Hehn

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Ob Strategie, Marktforschung oder Marketing-Mix, das Lehrbuch führt verständlich und konzentriert durch das Marketing-Know-how von heute. Zahlreiche Beispiele und Abbildungen, einprägsame Marginali...

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Emotionale Markenführung Mit Duft Duftwirkungen Auf Die Wahrnehmung U...
Duftwirkungen Auf Die Markenwahrnehmung Ergebnisse Einer Empirischen S...

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