Paul Fifield Books

Marketing Strategy Masterclass

Average: 0.00, 0 Ratings

Focuses on the practical details of using a real strategy model (SCORPIO) to develop a plan. This book uses templates to create real plans as the user works through a model. It includes FAQs that i...

Marketing Strategy The Marketing Series Practitioner

By Paul Fifield

Average: 0.00, 0 Ratings

International marketing strategy

By Paul Fifield

Average: 0.00, 0 Ratings

Strategic marketing management

By Paul Fifield

Average: 0.00, 0 Ratings

The CIM Diploma Case Study Book Marketing Series Diploma

By David Pearson, Paul Fifield

Average: 0.00, 0 Ratings

CIM Diploma Case Study Book Marketing Series Student

By David J. Pearson, Paul Fifield

Average: 0.00, 0 Ratings

Strategic marketing management 1996 97

By Paul Fifield

Average: 0.00, 0 Ratings

Written for students studying for the CIM Diploma, this text aims to help readers to pass the exam first time. It contains unit objectives to make planning study time easier, unit tasks and questio...

Marketing strategy

By Paul Fifield

Average: 0.00, 0 Ratings

Strategic Marketing Management Analysis and Decision 97 98 CIM Workbook

By Fifield, Paul Fifield

Average: 0.00, 0 Ratings

CIM Workbooks Strategic Marketing Management Planning CIM Student Workbook S. Diploma

By Gilligan, Fifield, Paul Fifield

Average: 0.00, 0 Ratings

How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.