Paul Gillin Books
Social marketing to the business customer
By Paul Gillin
"The social media craze has, ironically, given birth to one of the biggest booms in recent book publishing. The gaping hole in this market, however, is B2B. Nearly every social media book that's be...
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Attack of the customers
By Paul Gillin
This book " ... explains how social media can be used to destroy as well as to build. It offers actionable strategies to prevent and prepare for disasters before they strike your company. And it sh...
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