Paul Zak Books

The trust factor
The trust factor

By Paul J. Zak

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"For decades, alarms have sounded about declining engagement. Yet companies continue to struggle with toxic cultures, and the low productivity and unhappiness that go with them. Why is "culture" so...

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Monetary Stability and Economic Growth
Monetary Stability and Economic Growth

By Paul Zak

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"This narrative volume, brought alive by the debate between leading economists, is contextualized by the editors' introduction. It will be of interest to students, researchers and teachers of macro...

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Trust Factor
Trust Factor

By Paul Zak

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Immersion
Immersion

By Paul Zak

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Immersion
Immersion

By Paul Zak

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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