Peter Cohan Books

Capital Rising: How Capital Flows Are Changing Business Systems All Over The World
Capital Rising: How Capital Flows Are Changing Business Systems All Over The World

By Peter S. Cohan, Peter Cohan, P. Cohan, U. Rangan

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Capital Rising Is A Must-read For Anyone Wanting To Understand How The Globalization Of Venture Capital And Private Equity Investment Is Dramatically Impacting The Rise And Fall Of Industries.--pat...

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Export Now: Five Keys To Entering New Markets
Export Now: Five Keys To Entering New Markets

By Franklin L. Lavin, Peter Cohan, Frank Lavin, Dunne, Michael J.

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AMERICAN WHEELS CHINESE ROADS The Story of General Motors in China "Who knew that the infighting among fiefdoms within General Motors was topped only by the economic tug-of-war between China's cent...

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Great Demo!: How To Create And Execute Stunning Software Demonstrations
Great Demo!: How To Create And Execute Stunning Software Demonstrations

By Peter Cohan, Peter E Cohan

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Great Demo! provides sales and presales staff with a method to dramatically increase their success in closing business through substantially improved software demonstrations. It draws upon the expe...

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Export Now
Export Now

By Frank Lavin, Peter Cohan, Gary Locke

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Export Now
Export Now

By Franklin L. Lavin, Peter Cohan, Gary Locke, Frank Lavin

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Learn how your business can tap into foreign marketsIn Export Now, two international business experts reveal the secrets to taking your company global. Offering a real-life strategy that businesses...

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E-leaders
E-leaders

By Peter S. Cohan

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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