Peter Mahoney Books

The seven knights of Lara
The seven knights of Lara

By Peter Mahoney

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The Ghost Of Indian Cove
The Ghost Of Indian Cove

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Next Cmo
Next Cmo

By Dan Faulkner, Peter Mahoney, Scott Todaro

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A KNIGHT IN CYFARTHFA CASTLE
A KNIGHT IN CYFARTHFA CASTLE

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Knowing Freedom
Knowing Freedom

By Chris Hippe, Peter Mahoney

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Knowing Freedom
Knowing Freedom

By Chris Hippe, Peter Mahoney

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The Next Cmo
The Next Cmo

By Dan Faulkner, Peter Mahoney, Scott Todaro

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The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achie...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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