Peter Schwartz Books

Art of the Long View, The
Art of the Long View, The

By Peter Schwartz

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The Art of the Long View
The Art of the Long View

By Peter Schwartz

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What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life—bottom-line numbers, for instance—but the intangibles:...

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When Good Companies Do Bad Things: Responsibility and Risk in an Age of Globalization
When Good Companies Do Bad Things: Responsibility and Risk in an Age of Globalization

By Blair Gibb, Peter Schwartz

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"When Good Companies Do Bad Things explores the strategic relationship between know-how, integrity, and integration, demonstrating how companies that fail to embrace the deeper meanings of these te...

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The Art of the Long View
The Art of the Long View

By Peter Schwartz

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The art of the long view
The art of the long view

By Peter Schwartz

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Objectively speaking
Objectively speaking

By

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Inevitable Surprises
Inevitable Surprises

By Peter Schwartz

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Inevitable Surprises
Inevitable Surprises

By Peter Schwartz

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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