Peter Steidl Books

Creating Brand Meaning

By Dr Peter Steidl

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Corporate Image and Identity Strategies

By Peter E. Steidl, Garry Emery

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Time to Give a F ck the Technological Revolution and You

By Peter Steidl

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Neuromarketing For Dummies

By Andrew P. Pohlmann, Peter Steidl, Stephen J. Genco, Stephen James Genco, Stephen J. Genco, Andrew P. Pohlmann & Peter Steidl

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Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers'brain responses to advertising and media. Neuromar...

How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.