Phil Dusenberry Books

The natural

By Barry Levinson, Roger Towne, Phil Dusenberry, Mark Johnson

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A once-promising baseball player on his way to stardom in the big leagues, finds his dreams shattered when a mysterious woman and a silver bullet end his career prematurely. Sixteen years later, ar...

Then we set his hair on fire

By Phil Dusenberry

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In this entertaining yet practical memoir, advertising industry legend Dusenberry shares his best advice and funniest stories as he reveals what really works in the fiercely competitive game of try...

One Great Insight Is Worth a Thousand Good Ideas

By Phil Dusenberry

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White Angel

By Phil Dusenberry

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Star Wars and Other Skirmishes in the Advertising Business

By Phil Dusenberry

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Natural VHS

By Roger Towne, Mark Johnson, Phil Dusenberry, Bernard Malamud, Robert F. Colesberry, Philip M. Breen

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One Great Insight Is Worth a Thousand Good Ideas

By Phil Dusenberry

Average: 0.00, 0 Ratings

"We Bring Good Things to Life""It’s Not TV, It’s HBO""Visa: It’s Everywhere You Want to Be" These aren’t just advertising slogans; they’re game-changing insights....

How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.