Phil Dusenberry Books

The natural
The natural

By Barry Levinson, Roger Towne, Phil Dusenberry, Mark Johnson

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A once-promising baseball player on his way to stardom in the big leagues, finds his dreams shattered when a mysterious woman and a silver bullet end his career prematurely. Sixteen years later, ar...

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Then we set his hair on fire
Then we set his hair on fire

By Phil Dusenberry

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In this entertaining yet practical memoir, advertising industry legend Dusenberry shares his best advice and funniest stories as he reveals what really works in the fiercely competitive game of try...

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White Angel
White Angel

By Phil Dusenberry

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One Great Insight Is Worth a Thousand Good Ideas
One Great Insight Is Worth a Thousand Good Ideas

By Phil Dusenberry

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"We Bring Good Things to Life""It’s Not TV, It’s HBO""Visa: It’s Everywhere You Want to Be" These aren’t just advertising slogans; they’re game-changing insights....

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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