Philip D. Cooper Books

Health Care Marketing
Health Care Marketing

By Philip D. Cooper

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An annotated and extended bibliography of health care marketing
An annotated and extended bibliography of health care marketing

By Philip D. Cooper

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Alphabetical listing by authors of 617 articles published between 1979-1983. Intended for marketing and health care personnel. Entries give bibliographical information and annotation, as well as co...

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Health Care Marketing CB
Health Care Marketing CB

By Cooper

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Health care marketing
Health care marketing

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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