Philip J Kitchen Books

The Future of Marketing: Critical 21st Century Perspectives

By P. Kitchen, Philip J. Kitchen

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A reader in marketing communications

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A READER IN MARKETING COMMUNICATIONSr

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Marketing Mind Prints

By Philip J. Kitchen

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"By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The maps and the terrain are already well k...

Marketing

By Philip J. Kitchen

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Primer for Integrated Marketing Communications

By Patrick De Pelsmacker, Philip Kitchen

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Marketing Metaphors and Metamorphosis

By P. Kitchen

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The Dominant Influence of Marketing in the 21st Century

By P. Kitchen

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Integrated Brand Marketing and Measuring Returns

By P. Kitchen

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Rhetoric and Reality of Marketing

By P. Kitchen

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.