Priya Raghubir Books

Advances in Consumer Research Volume 51

By Keith Wilcox, Lan Nguyen Chaplin, Priya Raghubir

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Consumer Behavior Human Pursuit of Happiness in the World of Goods

By Avery Jill Kozinets Robert Woodside Arch Banwari Mittal Priya Raghubir

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Sense and Nonsense of Consumer Product Testing

By Tyzoon T. Tyebjee, Ying Ching Lin, Priya Raghubir

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CONSUMER PSYCHOLOGY CONSUMER BEHAVIOR 5e (Mittal)

By Robert Kozinets, Jill Avery, Banwari Mittal, Priya Raghubir, Arch Woodside

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A College textbook with comprehensive treatment of Consumer Behavior as a field of study, written in prose nontextbookish, breezy, and engaging. Contains 23 short cases, five Social Media Campaigns...

How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.