Philip Kotler Books

Principles of marketing

By Philip Kotler

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Principles of marketing

By Philip Kotler

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Principles of marketing

By Philip Kotler

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The Marketing of Nations: A Strategic Approach to Building National Wealth

By Somkid Jatusripitak, Suvit Maesincee, Philip Kotler

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Marketing professional services

By Philip Kotler

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"Marketing Professional Services, Second Edition has been completely revised to reflect the revolution that has swept the professional services sector since its original publication."--BOOK JACKET.

Democracy in decline

By Philip Kotler

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Marketing Management

By Philip Kotler

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Principes de marketing

By Philip Kotler

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A framework for marketing management

By Philip Kotler

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"Using the most current concepts, up-to-date data, and a wide range of examples, this authoritative text illustrates how excellent management strategies lead to unsurpassed marketing success."--Pag...

FAQs on marketing

By Philip Kotler

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Philip Kotler is the world's most recognised thinker and writer in marketing. This essential book about marketing is presented in a Q&A format and enables Kotler to tackle the key elements and issu...

How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.