R. Ravi Books

Customer-Centric Marketing
Customer-Centric Marketing

By R. Ravi, Baohong Sun

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State-of-the-art analytic and quantitative methods for using big data to craft effective real-time, dynamic customer-centric marketing plans.The revolution in big data has enabled a game-changing a...

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Chemical Engineering
Chemical Engineering

By R. Ravi

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Chemical Engineering
Chemical Engineering

By R. Ravi

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Chemical Engineering
Chemical Engineering

By R. Ravi

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Chemical Engineering
Chemical Engineering

By R. Ravi

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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