Rajeev Batra Books

The New Direct Marketing

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Now this best-selling guide to the art and science of database marketing has been extensively revised and updated. In no other single source can you find all the essential information you need to k...

Leveraging consumer psychology for effective health communications

By Rajeev Batra

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Leveraging Consumer Psychology for Effective Health Communications

By Victor J. Strecher, Rajeev Batra, Punam Anand Keller

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The psychology of design

By Rajeev Batra, Colleen M. Seifert, Diann Brei

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Marketing Issues in Transitional Economics The William Davidson Institute Series on Transitional and Emerging Economies

By Rajeev Batra

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"This book seeks to fill a gap in the existing literature by offering a pioneering and comprehensive examination of issues that have developed as markets in transitional economies become more dereg...

Persuasive Imagery

By Linda M. Scott, Rajeev Batra

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Persuasive Imagery

By Linda M. Scott, Rajeev Batra

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Persuasive Imagery

By Linda M. Scott, Rajeev Batra

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Persuasive Imagery

By Linda M. Scott, Rajeev Batra

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Persuasive Imagery

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.