Rajeev Batra Books

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
Advertising Management
Advertising Management

By Rajeev Batra

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Advertising management
Advertising management

By Rajeev Batra

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The psychology of design
Marketing Issues in Transitional Economies
Leveraging consumer psychology for effective health communications
Leveraging Consumer Psychology for Effective Health Communications
The psychology of design
Marketing Issues in Transitional Economics The William Davidson Institute Series on Transitional and Emerging Economies
Marketing Issues in Transitional Economics The William Davidson Institute Series on Transitional and Emerging Economies

By Rajeev Batra

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"This book seeks to fill a gap in the existing literature by offering a pioneering and comprehensive examination of issues that have developed as markets in transitional economies become more dereg...

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Persuasive Imagery

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