Rajeev Batra Books

The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy

By David Shepard Associates

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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

By Rajeev Batra

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Advertising Management

By David A. Aaker

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The psychology of design

By Rajeev Batra, Colleen M. Seifert, Diann Brei

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"Persuasive Imagery: A Consumer Response Perspective describes the state of knowledge of consumer response to commercial imagery in both academic research and actual practice, and provides concrete...

Cable TV Advertising

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Marketing Issues in Transitional Economies

By Rajeev Batra

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The New Direct Marketing

By David Shepard Associates, David Associates Shepard

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.